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What is Cool Japan Fund?

Cool Japan Fund was founded in November 2013 as a public-private fund with the aim of supporting and
promoting the development of demand overseas for excellent Japanese products and services.
Cool Japan Fund aims to commercialize the “Cool Japan” and increase overseas demand by providing risk capital
for businesses across a variety of areas, including media & content, food & services, fashion & lifestyle and inbound.

Investment criteria

Cool Japan Fund makes investment decisions
based on criteria (①Alignment with policy, ②Profitability and performance, ③Wider influence)
defined by the Japanese government.

Basic Policy for investment activity

“Invest in BtoC business with Global angle”

Investment Frameworks

Overseas Investment
  • Accelerating “Made in Japan”through Outbound Investment
Domestic Investment
with Foreign Investors
  • Creating Inbound Opportunitiesthrough Partnership with ForeignPlayers
Domestic Investment with
Strong Global Angle
  • Helping Companies with Succession Issues to Go Next Phase & Global

Create Global Synergies

Aim of Cool Japan Policy
For Japan to achieve a dynamic economic growth, Japanese businesses must actively expand and capture overseas markets.
The government of Japan is focusing on increasing inbound and outbound demand by developing Japanese businesses
that draw on the unique added value embedded in Japanese culture and lifestyle.