Cool Japan Fund Inc.

Overview / Policy implications

Cool Japan Fund, Inc. (CJF) has decided to invest 10 million USD in Buyandship Holdings Limited (Buyandship), a company operating an overseas forwarding and proxy purchasing platform encouraging the overseas expansion of Japan's local e-commerce products overseas.
Buyandship has outstanding market awareness as an overseas forwarding and proxy purchase service platform in Hong Kong, Taiwan and the Philippines, and has expanded its services to 12 countries and regions. Having expanded into numerous countries, maintaining a user base in each country, and offering many options for where the products will be purchased from, Buyandship has strengths as a platform.

This investment will encourage overseas consumers to purchase local Japanese e-commerce products that do not support overseas shipping, and will help raise the profile of Japanese products among overseas users, while expanding sales opportunities.