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Investment in Gojo, a Japan-based Impact Startup expanding financial inclusion and improving livelihood of local households through microfinance in India and other developing countries

Enterprises : Gojo & Company, Inc.

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Overview / Policy implications

Cool Japan Fund (CJF) invests in Gojo & Company, Inc. (Gojo), a Japan-based Impact Startup expanding financial inclusion and improving livelihood of local households through microfinance in India and other developing countries by applying the framework and philosophy of gojōkō, a financial system based on the idea of mutual support that originated in Japan. Its Guiding Principles, which are a modern interpretation of the gojōkō's Five Confucian Virtues or jingireichishin, guide the day-to-day judgments and actions of the Gojo Group's managements and employees, and serve as the underlying foundation of the Group's services.

CJF aims at increasing Japan’s presence in the Impact Sector as well as building trust amongst global society through this investment. The investment is also expected to create opportunities for collaboration with Japanese companies operating in overseas.

Business Expansion

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