SAS ENIS now has two facilities in the 1st arrondissement, the very heart of Paris, known as one of the most bustling travel district worldwide where the Paris Opera and the Louvre exist. The first facility “Discover japan paris” was opened in October 2011 with 60 m2 shop space, and the second facility “Maison WA” in September 2015 with three times larger footprint and meeting spaces for business discussions with local buyers. Both facilities hold themed events periodically to accurately and beautifully promote Japanese craft products with their background stories. SAS ENIS has helped a number of Japanese local authorities and related manufacturers to showcase and sell their regional authentic crafts. More than 50 promotional events have run so far.
- What kind of promotional events do you produce?
- We run an event for around two to three weeks so as to well inform local buyers, consumers and media of the charms of the products. One important thing is to arrange the products from consumer perspectives. Local authorities of Japan often tend to bring all the products from their regions to put on display, but it does not work if various items are just displayed randomly. This is why we use our know-how, such as theming each event clearly.
For instance, we ran an event on the theme of “A Dinner Scene” with Gifu Prefecture famous for Mino tableware and kitchen knives. We utilized paper and designed plastics, also well-known in the region, for luncheon mats and coasters to endorse the message as a whole. This event was highly appreciated, and we ran another event “Gifu Wrapping”. Here we showcased giftwraps and origami made from Gifu paper to make local communities further aware of this prefecture.
- You also work on Arita Ware from Saga Prefecture.
- We have formed a strong partnership with Saga Prefecture too, and run several promotional events annually, and now Arita has obtained a good brand recognition in Paris.
Some very hard-working individuals exist in both Gifu and Saga Prefectural Government and we have built mutual trusts with them. Good relationships among companies who manufacture high quality products in the regions also play a key role. These products only become of value once appreciated and actually used by local users, and prefectural governments and manufacturers have to work together to deliver unified brand messages. It’s always a team effort.
the 1st shop of SAS ENIS in the 1st arrondissement, the very heart of Paris