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Number

26

Food & Services

Investment in a Direct-to-Consumer Winery to
Increase Demand for Japanese Sake Among U.S. Consumers

Enterprises : Winc Inc.

WEB SITE

Overview / Policy implications

Cool Japan Fund invested in a US based wine D2C player, Winc, in its quest to bring Japanese Sake to a wider consumer base and appeal to the fastest growing part of the market sector, made up of millennial and Gen X wine drinkers.

Business Expansion

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Cool Japan Fund Inc.
17F Roppongi Hills Mori Tower, 6-10-1, Roppongi, Minato-ku, Tokyo, 106-6117, Japan
TEL:+81(0)3-6406-7500 FAX:+81(0)3-6406-7501

© 2021 Cool Japan Fund Inc. All Rights Reserved.

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