COOL JAPAN FUND

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18

Lifestyle

Investing in the International Operations of a Japanese Fashion Brand Promoting the Allure of "Wa" to the World

Enterprises : 45R-J Inc.

Service : 45R Online Store

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Overview / Policy implications

With the fashion brand "45R", this project encourages its overseas business expansion starting with Europe and North America, the centers of the fashion industry.
- This project supports the development of a business model that will lead Japanese brands in promoting the allure of “Wa” through the usage of high-quality textiles and commitment to excellence in each stage of production.
- Through the expansion of this project, opportunities for overseas expansion will be created for local small and medium-sized enterprises that supply materials, as well as sewing and other processing services, to 45R. This will contribute to the stimulation of local textile industries.

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